52 years have passed since the very first Earth Day in 1970, for those who aren’t aware, the global occasion has been put in place to provide a voice to emerging environmental awareness, placing these issues on the front page, in leading publications and tyrants of brands worldwide.
The fashion industry must sit back and take note, of which it has done. The ever-changing scope of how fashion is constructed, manufactured, and consumed has been a leading topic on many facets of the industry with major players adapting their practices, introducing new products, and shifting focus all from the movement in question. But who is actually on board, you ask? Here are several brands, designers and collections taking the plunge for a brighter climate on Earth Day.
“Our products are designed to benefit the earth, our customers and the people we work with.” The STORY mfg. statement of intent and positive manifesto behind the brand. Founded by husband and wife duo, STORY mfg. was born from a desire to be more fulfilling and kind to the world of fashion, making choices that are considerate to the people and the planet that surrounds us. Taking note on Earth Day is the DNA of the STORY mfg. ethos where waste is lazy, creating regenerative agriculture is a must and withholding a ‘built to last’ mantra.
At the young age of 19, Philéo Landowski has created a brand transformed from his emotions and passions into a collectively collaborative label. Entitled PHILEO, the brand places emphasis on creating a minimal ecological impact, improving each collection’s carbon footprint, and using non-animal and plant-based products. A youthful leader in what we hope is the next fashion movement.
A trailblazer, laying the grounds for not only her brand, but her employees, the people of London and her peers. Bethany Williams is British designer known for upcycling waste fabrics, creating 100% recycled garments for her projects. That is one side to her. The other side creates a holistic approach to sustainability by creating work for communities struggling, plastic-free packaging as well as an ongoing direct-to-consumer business and growing charitable donations. LVMH finalist creating the stamp for the future of fashion.
MIDNIGHT STUDIOS by Shane Gonzales joined the fold earlier this year with the announcement that the brand is set to launch its own Sustainable Denim line. Made in Los Angeles at Saitex, described as the ‘cleanest denim factory in the world’, it is the world’s only large-scale manufacturer of denim with B Corporation Certification. This collection aims to solve one of the industry’s most wasteful practices by producing Denim with 98% recycled water. Dropping this week, the collection comprises jackets and pants incorporating hand-painted patches, branded chrome hardware and Western cut yolk panels. A move forward for Denim and Gonzales’ MIDNIGHT STUDIOS.
The LA-based brand conveys its focus on nature and the elements to Earth Day with a range of nature-inspired apparel and accessories furthering their ecological mindset. The brand, founded by Tommy Bogo has always remained close-knit to environmental impacts by utilising recycled materials and growing the label with the ever-changing face of fashion.
BYBORRE have taken Earth Day into their own hands; researching, addressing, and remapping their focus for the coming year. “Less is Better” is the notion behind the brand’s sole collection for 2022, under the in-house moniker of EDITIONS. The move in question repositions the brand to educate, creating conscious design away from the relentless fashion calendar. ‘EDITION11’ emphasises BYBORRE’s reflection without a cut down on quality, manufacture, or execution.
Adam Jones is recreating his idea of menswear by ripping up the sartorial rulebook, turning a beer-soaked Friday night in the pub into loud, referential clothing made from fabric he’s found at car boot sales, on eBay and sometimes his grandma’s house. It is Jones’ knack for designing within his own means with certain restrictions that may subconsciously project his brand into the sustainability canon. His eye for old, retro artifacts and garments has created this unique potential without scratching the surface of wasted fabrics or global climate change. A note to be made for other designers…
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