In today’s age, an ad campaign in a magazine just isn’t enough to market your brand and shift your product. As people tire of traditional marketing campaigns, brands are having to work harder to make waves in an increasingly consumerist era. Enter the new wave of brands, movements and creatives making the industry wakeup: one major player of which is Slawn.

Slawn has been on the scene for a few years now, with skaters, musicians and creatives quickly hopping on to his graffiti art. His accolades and occupations are many – skater, artist, model, brand owner and founder – we could go on. With early fans of his including Virgil Abloh, Burna Boy and Skepta, the creative has been doing big things, but most recently he’s set out to conquer London (and the world) with his art. 

On the 24th Jan, Slawn added his signature illustration and scrawl to The Windmill, Soho – all of which was caught on the club and theatre’s CCTV. After a couple back and forth messages from the unhappy establishment (all posted to Slawn’s socials, ofc), the artist met with the powers that be of The Windmill, securing a deal which would see the theatre buy up a selection of Slawn’s pieces for display there. As he put it, “The plan worked, Slawn is officially a Nigerian contemporary artist 😉 They’re gonna be getting some Slawn art pieces for the Windmill £££££££, First of many, the world is ours, I love you guys, we’ve got our foot in the door”.