We all know and love SKIMS for its comfy underwear and go-to basics for us girlies. The Kim Kardashian-owned brand is now diving into a new territory, menswear, accompanied by some of the biggest names in men’s sports.
SKIMS Mens comes in hot with an all-star campaign that features the football icon Neymar, 2022 NFL Defensive Player of the Year Nick Bosa, and NBA superstar Shai Gilgeous-Alexander. Each figure has amassed a global audience for their athletic prowess, with a cultural reach that goes beyond the world of sports.
All three athletes were shot by long-time collaborator of SKIMS, Donna Trope, wearing various pieces from the debut collection that includes briefs, boxers and other wardrobe staples. Kim Kardashian explains this expansion as “a testament to SKIMS’ commitment to providing solutions for everybody,” before adding that the brand “has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
For its debut, SKIMS Men’s will introduce three categorised collections, including Cotton, Stretch and Sports. Across the board, comfort has been prioritised, whether through the branded-waistband briefs or tank tops. As expected per Kim K’s aesthetic, the offering will come in a series of neutral and muted tones.
Priced between $16 and $98, the SKIMS Men’s first drop will be available online on October 26.
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