Magnus Ronning, famed for his YouTube content covering all things fashion and footwear, launched Ronning in 2018 after experimenting with “Merch” for a few small collections. Ronning aimed to be bigger and better than traditional YouTube merch, which is often viewed as – and for good reason – cheap, low effort and a bit of a money grab for creators, and has managed to become its own entity in only 3 years.
Transcending “merch”, Ronning is a full-blown brand now pushing out incredible products in every collection and manages to capture a price point between high-street and luxury, while punching way above its weight class in terms of quality and execution.
The brand has always been seen by Magnus as clothes he’d want to wear every day, and this collection is the complete embodiment of that motto. Ronning’s vision of uniform consists of neutral-toned cargoes, pleated pants and fatigues, as well as a broad range of hoodies, sweats and military-inspired smocks, and “Everyday Uniform” is exactly what the name describes: clothing you’re meant to wear every day, alongside any style or aesthetic, and feel good wearing. Magnus and the team do a great job of walking the fine line between basic and original, twisting traditional staples and injecting some new life to create garments that deserve a spot in anyone’s wardrobe.
The collection is available now on the Ronning web store and ranges from $120 to $261.
More on CULTED
See also: MONTHLY SNEAKER REVIEW: MAY 2021