It’s (nearly) the most wonderful time of the year – and high time for some Prada presents. The Prada Holiday 2023 Campaign sees Maya Hawke, Damson Idris, Louis Partridge and Kim Tae-Ri in their own bubbles, literally.
Each is seated in a glistening bauble, which become, in turn, a flying pod or a personal shuttle which transports the Prada stars to imaginary destinations. This narrative is helped along by the space-scape we see behind them, because astronauts celebrate Christmas too. Especially Prada’s astronauts – but that’s a different story.
Fusing the past with the future, memory with expectation, we see the checked marble floor of the historic 1913 Prada boutique in Milan run into the galactic horizon. Playing with the idea of anticipation and exploration, the Holiday campaign offers key glimpses whilst teasing an imagined further offering.
Here, the The Prada Holiday 2023 campaign stars are simultaneously in their own worlds and intrepid space explorers – indulging in the same bold escapism that gift giving seeks to personify.
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