Pop Trading Company and adidas are back, this time taking us to the fictitious “Pop Training Company” and giving us a lesson on how to increase our pop. For those of you who don’t know, pop is a term to describe how high you can get off the floor on your board by striking the tail upwards.
A tongue-in-cheek campaign follows the journey of a skater who, embarrassingly, has to admit to the Pop Training Company how small his pop is. Later in the pilgrimage to pop, Peter Kolks coaches skaters, teaching his trainees the power of positive affirmation and ownership of the skateboard, all while decked out in Pop Trading Company x adidas clobber.
It sees Benny Fairfax examining the recruits before they head into the facility, where they strengthen their mind and body through rigorous physical and mental training, which includes the art of pop-up blocking.
The capsule collection comprises a selection of archival-style adidas Originals pieces, including an adidas TRX shoe and Polo shirt, which is worn by the trainers, and a ring-neck California Tee and white adidas Superstar sneaker that is worn by the trainees. A full adidas x Pop Trading Company tracksuit is finished with classic Three Stripes detailing in a relaxed fit for a classic hit of sportswear style.
The latest collaboration builds on the longstanding relationship between the two brands. Pop and adidas have given numerous adidas skate and lifestyle silhouettes a revamp in line with Pop’s menswear meets skateboarding approach.
This year, the Amsterdam-based brand has worked on several collaborative projects from an earlier Three Stripes link-up to Miffy, Nottingham’s Paul Smith, and Burberry, which saw a fashion meets skateboarding look at Japan’s night-time skate culture.
The Pop Trading Company x adidas collaboration is available to shop now on the Pop Trading Company webstore, and will release on December 2 on the adidas website and select retailers globally.
More on Culted: