Working for Kanye straight out of Uni is no mean feat, and (until recent events) would have been considered CV gold. But that’s not the only crazy thing to happen to Pierre Louis Auvray. 

Born in Le Mans, France, the designer relocated to London, studying at Central Saint Martins. He would later be selected to present a collection at New York Fashion Week for VFiles 11, showing a selection of reworked looks. During his time at CSM, he apprenticed at King and Allen Tailors and with the Louis Vuitton design team. 

His work is influenced by the collision of clothing and technology, with discarded fabrics serving as his canvas. Upcycled motorcycle gear helped him build his sci-fi inspired collection, setting him apart from the competition. 

In 2017, the emerging designer accused Alessandro Michele of stealing his designs, following the #gucciandbeyond campaign, which was heavily inspired by the scifi films of the 70s. Michele issued a statement refuting the claims, claiming inspiration came from his childhood. 

Calling out a big name in fashion may have set the foundations for his next career move, catching the attention of Kanye West. Auvray was commissioned by Kanye to design the artwork for God’s Country, the album that was later released as DONDA in honour of West’s mother. 

Despite not being used for the final project, Auvray’s futuristic art struck a chord with fans. Kanye would later be seen donning masks printed with Auvray’s work in 2021. 

Auvray draws on a range of influences, to create his almost video-game like visuals, seeking inspiration from the human body.

The London by way of Le Mans designer received wide-reaching praise for his work after he posted archival scrolls from the art he produced for Kanye’s album in May. From a Kanye co-sign to beef with Michele, Pierre Louis Auvray is definitely one to keep an eye on. 

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