For Spring/Summer 2024, Patta is paying homage to the rediscovery of untouched paradise, drawing inspiration from the Amazon and its power of creation.
The collection largely sees a relaxed fit applied to a range of Patta staples, such as graphic jerseys and hoodies, which are all revamped in a new colour palette. Earthy tones are combined with light shades and fuchsia across the distinctly Patta collection.
The striking shade of pink is applied to logoed knits and relaxed-fitting tracksuits, pictured in a domestic setting. Patterned quilted hoodies are worn zipped-up with toggles tied across the cosy collection. Air Jordan 4s and Nike Air Max Pluses candidly accent the backdrop, nodding to Patta’s roots as a community-rooted sneaker and streetwear store, with further additions to the backdrop arriving in the form of houseplants; an extension of the Amazon’s natural paradise in the home.
The wonders of the rainforest are also seen in butterfly emblazoned hoodies, where the colourful creatures offer a visual contrast to a grey marl hoodie. Models wear walking boots, furthering the spirit of exploration, with the versatile hiking style looking as at home with shorts as with sweatpants.
Patta was founded in 2004 by Edson Sabajo and Guillaume Schmidt, serving its community through activations surrounding music and running, as well as through collaborations with a range of brands which has recently included FC Barcelona – serving as a testament to the brand’s wide-reaching appeal.
The Patta Spring Summer 2024 collection is available to shop now in Patta stores and online.
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