One of the best parts of Fashion month is seeing all the best dressed guests of the major fashion houses sat firmly in the first row. So we were all pretty disappointed when the majority of shows went virtual due to the ongoing pandemic, although it is more sustainable. The #FrontRowFashion challenge on TikTok is the perfect solution to this. Initially created by influencers Ando Ej (@andoej) and Eve Lily (@evelilythrifts), the trend is about channelling your best front-row inspired fit. Creatives dress to the theme or aesthetic of the brand that they are “attending” while Britney Spears’ ‘Gimme More’ blares in the background, I mean c’mon you must have seen some videos. It’s the perfect mix of lighthearted content and fashion we all love to see. We’ve rounded up the best videos from creatives who’ve mastered the challenge.
PS: The videos may take a while to load up, but trust us, they are worth it.
MOTI ANKARI (@motiankari)