Image Credit: Coach X Champion
Coach and Champion have tapped a number of TikTok fashion influencers to promote the launch of their latest collaborative collection. The campaign includes some of our favourite content creators, such as Wisdom Kaye, Maha Gondal and Jeffrey Tung as well as model Paloma Elsesser.
The collaboration’s marketing campaign is built around TikTok. Both brands are starting a challenge called ‘How to Coach a Champion’, in which Kaye, Gondal and Tung are seen quickly styling fits together. Whilst we have seen other brands promoting collections on the app, this collaboration is the first that is tapping TikTok fashion content creators.
The capsule collection offers leather bags and sweatpants and shearling jackets, all of which feature a new logo merging Champion’s C-logo with Coach’s storypatch. Stuart Vevers, creative director at Coach, says the collection is “grounded in the authentic American heritage we share.” He was inspired “by the idea of elevating sportswear silhouettes in an unmistakable Coach way” while maintaining a “fresh, youthful and immediate” feel.
The collection’s pieces will retail from $95 to $2,500 (£70 to £1,834) and will be available today, February 2nd on Coach’s website and retail stores.
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