NOTHING BUT SWOOSH – THIS WEEK IN SNEAKERS

by Sam Le Roy August 30, 2021

by Sam Le Roy August 30, 2021 7 minutes read

This week in sneakers has been rather quiet, without any big-time breaking news courtesy of Virgil Abloh or Travis Scott, which is actually rather refreshing to see. We’re leaving the summer this week, moving into September – which I’m not excited about – so footwear styles will be moving away from the sandal/mule hybrids and back into regular programming by way of sneakers – in terms of releases to look out for on the horizon, the offering is dominated by the Swoosh, through collaborations with Social Status and Quartersnacks as well as inline releases of classic Dunks and a divisive Overbreak.

THIS WEEK’S NEWS: 23.08.2021 – 29.08.2021

ATMOS CO.JP ARCHIVE
Nike’s CO.JP project ran through the early 00’s as a slew of collaborative and in-line regional exclusives tailor made for the land of the rising sun – being such an iconic era in sneaker history, especially so now with the resurgence of many heritage style like the Dunk, CO.JP is celebrated and sought after worldwide even today. Retailer atmos just launched a CO.JP Archive in Sendagaya, Shibuya, featuring each and every CO.JP release ever – this is perhaps the most impressive display of sneakers since the K11Musea Dunk archive from earlier this summer – I just wish I could get out there.

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A post shared by Marcus Jordan (@heirmj523)

Marcus Jordan found himself in hot water earlier this year amidst the launch – or lack of – of his collaborative Air Jordan 1 which mimicked the classic “Chicago” colorway and famously found its way to resellers and garnered a price tag deep in the thousands. Seemingly, the faux pas hasn’t detracted from his relationship with Jordan Brand (could anything?) and his flagship store reopening has come alongside the reveal of another collaborative Air Jordan 1. All we see is a blacked-out silhouette of the 1, so we’re completely out of the loop on colorways and release details, but it’s safe to say that this pair will be just as hard to get as the last.

NEXT WEEK’S RELEASES: 29.08.21 – 05.09.21

As mentioned, the offering next week is entirely dominated by the Swoosh; be it through collaboration with skate legends Quartersnacks or retailer Social Status, which come as Dunks dressed up in novel ways, or more muted takes on classic silhouettes like the Georgetown Dunk Lows coming later on next week, Nike is on full speed. My pick of the bunch has to be the zebra-dressed Dunk Low from QS, as well as the Overbreak which comes as a mishmash of past and future, combining a classic upper with a distorted, crazy sole unit.