As part of the launch of the new adidas Originals global brand platform, “We gave the world an original. You gave us a thousand back,” the Three Stripes brand has marked the new era with the help of some of the most famous figures in sport, fashion and music.
For the next part of the campaign, adidas has enlisted the help of some of its most famous friends, including British rapper and singer-songwriter Stormzy, English footballer Jude Bellingham, American Actress Jenna Ortega and more stars, including David Beckham, Zinedine Zidane, Jennie Kim and more.
Stormzy has long been a Three Stripes fan, sporting a red tracksuit in his Shut Up music video way back in 2015 and working with the brand on numerous projects. Speaking on the campaign, Stormzy said, “Originality is opening up your mind and getting all your thoughts on the table and saying, who am I? That’s who I am, I’m an Original.” In a video released as part of the campaign, Stormzy shares what adidas means to him and the importance of the tracksuit that has become such an important part of his identity.
Jude Bellingham spoke about being an Original to adidas: “Football at times can be a bit of a lonely life. I think everyone has a limit. I play the game how I wanna play the game.”
Adidas has had its fair share of on-screen moments, with its enduring appeal reaching off-screen, too. Jenna Ortega, who played Wednesday Addams in the Netflix series Wednesday, shared what being an original means to her: “Being an original is to be brave enough to express yourself.”
The Trefoil logo was first introduced to the world over 50 years ago and has been at the forefront of culture over and over again. From sport to skate music and fashion, the adidas Originals brand has told a story, being behind some of the most popular sneakers in history, including the Samba, Superstar and Gazelle, which are all celebrated in the campaign in a series of promotional films. More information on the launch of the adidas latest brand platform can be found here.
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