Unlike its brand name, Unknown is definitely not unknown. In case you need reminding, Unknown is the brand that went on a British helicopter tour with Rizla and has had its designs sported by the likes of Jorja Smith, Central Cee, Megan Thee Stallion and more. If that sounds like your cup of tea, the British-born brand has a 90-piece collection dropping in four instalments.
Sounds like a safe bet but with a waiting list of over 160,000 people, it might be easier said than done to actually get your hands on a piece. This season, Unknown continues to build on their momentum by releasing a collection centred around luxury streetwear.
We also see Unknown going into unknown territory here, introducing some new fabrics and exploring the likes of denim and leather. It makes sense considering the collection is inspired by ‘90s era London and New York. The collection includes all your usual ready-to-wear adorned with signature graphics and silhouettes in what the brand describes as “controlled chaos,” as well as introducing bags and belts to its accessories range.
Willing to join that waiting list? The first instalment of Unknown’s FW23 will be dropping on October 4 online.







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