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MONDOGENIUS: ALICIA KEYS HOSTS THE RETURN OF MONCLER GENIUS

MONDOGENIUS: ALICIA KEYS HOSTS THE RETURN OF MONCLER GENIUS

by Stella Hughes
3 min
moncler mondogenius return alicia keys digital
Moncler ©

As much of fashion month returns to in-person shows, Moncler has announced a different approach for their upcoming showcase. Moncler Genius, the collaborative project featuring the work of multiple different designers under Moncler, returns in a digitally-led experience, showing in 5 cities across the world. Moncler will present through the vision of 11 designers all in one show on the 25th September, hosted by Alicia Keys.

 

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The show is titled ‘MONDOGENIUS’, and everyone’s invited. Whilst Keys’ show, accessible to anyone with internet access, will be hosted in Milan, other talent such as Solange will be simultaneously live streaming the collections from New York. CEO Remo Ruffini has suggested that ‘Mondogenius has been designed to be a real immersion into Moncler’s energy and cultural evolution without leaving anyone out’. It seems Moncler’s inclusive fashion month offering will prove a hit with their widespread fanbase, offering a covid-secure option to enjoying the month’s events.

Within the event, Moncler will unveil the next group of designers working on the Moncler Genius project. The returners include JW Anderson and Veronica Leoni, and among those joining this year are Palm Angels and YEEZY favourite, Dingyun Zhang. Their inspirations are said to range from extreme sports to high culture, and the show is timed to present on the crest of their core season: winter.

 

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Catch the show on the dedicated MONDOGENIUS website, and all social media channels. 

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