PUMA x Coperni, Massimo Osti launches fourth collection & more

PUMA x Coperni, Massimo Osti launches fourth collection & more

by Ollie Cox
7 min

Puma and Coperni’s killer collaboration is here, Massimo Osti is innovating with its fourth release, and Olvia Dean is the face of Ami Paris’ Spring/Summer 2024 campaign. On top of that, the Issey Miyake design studio has launched IM MEN in London, and Craig Green has coupled up with adidas for another Three Stripes link-up. If you like the sound of that, keep reading to see more of the good stuff. 

MCM welcomes the Euros to Germany with Jonathan Tah  

If last weekend’s Champions League Final wet your football whistle, fear not. The Euros are around the corner. The European Football Championship will be held in Germany this year, and with the event being held on its home turf, MCM has partnered with Bundesliga and Germany player Jonathan Tah. But it gets better. Tah’s first treat to himself as a salaried player was an MCM Stark Backpack, so working with the brand makes complete sense. MCM will release a capsule collection of football-inspired pieces, as well as a limited-edition run of six backpacks, in keeping with Tah’s ties to the logo. Shop the collection here.  

Olivia Dean fronts Ami’s SS24 campaign 
Vitali Gelwich for Ami ©

Olivia Dean is the face of Ami Paris’ Spring/Summer 2024 campaign, marking her latest venture for the House. Lensed by photographer Vitali Gelwich, the campaign captures Olivia’s easy-going personality, which you might recognise from her catchy neo-soul bangers. Key pieces worn by the star include the ribbed godet dress, belted skirt, and Voulez-Vous wallet strap. We’ll be keeping an eye out for Olivia Dean on the front row this season, for sure. 

Massimo Osti Studio launches its Chapter 04 collection 
Massimo Osti ©

Massimo Osti has launched its fourth collection, Chapter 04, titled “Exploration in Utility.” The release is the first to be made in collaboration with the multi-functional tools manufacturer Leatherman Tool Group. Much like Osti, who is known for his innovative material innovations, which span sportswear and military-adjacent designs, Leatherman Tool Group has been at the forefront of researching and developing innovative tools and products for everyday use. The collection sees the release of a modular vest and the “ARC©” jacket, which merge utilitarian design tropes with Osti’s typically strong menswear offering. 

PUMA and Coperni’s killer collab drops today

Remember when the internet went mad for those PUMA and Coperni square-toed shoes first teased in January? Now the PUMA x Coperni 90SQR, a dress shoe-meets footie boot masterpiece is releasing alongside a collaborative Speedcat, and football jersey for an athletic-inspired uniform centred around speed. The collection is available now from Coperni stores and online

Oakley Factory Team launches its third SS24 collection
Oakley Factory Team ©

Oakley Factory Team is back with another release for SS24. This time around, the Flesh Sandal, Paguro, and Chop Saw Mules arrive in a spicy “Charizard-red” colourway. On top of that, the Flesh sandal has been revived with an uber-hot “Lava” colourway, and the Chop Saw comes in a “Celery” hue to the top of the culinary capsule. If you want some solid shoes for your next BBQ adventure, shop the collection via Brain Dead locations and the Oakley webstore

adidas and Craig Green join forces for SS24  
adidas / Craig Green ©

Craig Green and adidas are back at it for Spring/Summer 2024, launching three collaborative sneakers that perfectly merge form and function. The adidas x Craig Green Polta, and Retrocopy silhouettes arrive at the intersection of fashion and form, incorporating adidas’ sports-rooted technology with Craig Green’s artistic utility. The adidas x Craig Green collection is available at FLANNELS

Issey Miyake launches IM MEN in London 
Issey Miyake ©

Back in 2021, Issey Miyake launched IM MEN as a menswear brand that seeks to explore new design possibilities. IM MEN’s products are crafted by a team, with each member combining ideas and techniques from unique perspectives, in-keeping with Issey Miyake’s “piece of cloth” design ethos. The collection draws on the legacy of “im product,” an Issey Miyake brand active between the late ‘70s to the ‘90s, centred on functionality. IM MEN is available to shop at the Issey Miyake Bond Street store. 

Givenchy gets graphic for its Men’s RTW Pre-Collection 

Givenchy has just released its Men’s Ready-To-Wear pre-collection, which taps into Hubert de Givenchy’s more flamboyant side, which he expressed through formal clothing. A seventies era cat print returns as a camouflage, and blue embellishments adorn sweaters. Other menswear highlights include a classic duffle coat, and 3D monogram-etched denim jacket, in-keeping with the collections strong graphic story. The Voyou welcomes a practical roller bag in aged leather and nylon options, with a G-Trail crossbody messenger continuing the collection’s practical qualities. 

More on Culted 

See: Is fashion trying to fool us with paparazzi campaigns? 

See: What went down at the Central Saint Martins BA Fashion Show 2024

in other news