Kendrick Lamar and Baby Keem, A.K.A. The Hillbillies, took on the Tyler, The Creator-curated music festival, Camp Flog Gnaw, to perform their new song “The Hillbillies” decked out in the one designer name that’s all over our Holiday wishlist, Martine Rose.
It wasn’t just regular Martine Rose though, it was custom merchandise clothing fashioned by the London-based designer and the American rap duo. Some pieces are a clear nod to classic British culture, as per the designer‘s signature aesthetic, with staple blokecore-approved football shirts making a debut.
Vibrant colours contrast the deep blacks of the graphic tees, reminiscent of ‘90s rave flyer graphics. Other T-shirts see printed Kendrick and Keem’s lyrics, including the tongue-in-cheek “Martine Sardine” replacing “Big Protein” in the Grammy-nominated song.
One piece, the “Handwritten T,” features a personal touch by oklama himself, with handwritten poetic lyrics and a special signature.
The collaboration was first released this weekend, where Camp Flog Gnaw visitors were not only able to marvel at the custom Martine Rose creations worn by the two artists as they took the stage, but could also snatch a tee at a nearby merch stand.
In case you missed the camp excursion, Martine Rose will be releasing its collaborative “The Hillbillies” merch pieces online on December 15.
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