Levi’s recently launched their ‘Levi’s Red’ collection, a sustainable re-engineering of the brand’s iconic denim.
The collection was initially launched in the 90s and presented exaggerated fits and silhouettes to match the style of the era. Now, Levi’s has reimagined those pieces by putting a sustainable contemporary spin on them.
Alongside looser denim for both men and women, there are a number of outerwear pieces, like the ‘padded chore coat’ for men and a ‘lineman chore coat’ for women. These feature oversized drop shoulder fits and play into that 90s baggy aesthetic. The colour named after the collection is seen everywhere, in the designs as well as on specially created sundries which include a paper or leather Levi’s Red back patch, a Red Tab with a yellow half-concealed ‘R’ and shank buttons that look like worn-down enamel.
Throughout the collection, the brand has used cottonised hemp, an innovative and sustainable fabric, further pushing the brand’s commitment to the environment. Additionally, Levi’s has added a twist to the denim by including irregular zigzag, bartack and uneven stitching in place of its signature copper rivets.
The collection is available to purchase now on levi.com