KIDSUPER SS22: “WHAT DO YOU WANT TO DO BEFORE YOU DIE?”

KIDSUPER SS22: “WHAT DO YOU WANT TO DO BEFORE YOU DIE?”

by Sam Le Roy
2 min
KidSuper ©

Colm Dilane, aka KidSuper, set out for his third – and final, before the physical fashion week comes back to life in January – digital show looking to be as disruptive as he could. In his words, “the catwalk has strict rules” so this was his “last chance to really break all the rules” through a short film. Prior to SS22, we saw Colm’s output through a stop-motion animation “film” in SS21 depicting a toy-house runway show featuring a mini Travis Scott, while FW21 was a full-blown production with a compelling storyline. 

A crescendo of the digital fashion week era, KidSuper’s SS22 show features 300 New Yorkers “What Do You Want To Do Before You Die?” with the multifaceted creative going on to fulfil all those dreams. Colm goes through a long list of wishes, with each of the 300 guests donning KidSuper’s SS22 collection while they complete their dreams: skydiving in fine tailoring, blind dates in eclectically-printed garmenture, and the best-dressed family reunions of all time. Colm features throughout as the mediator in the curtain-set booth in New York, pouring wine for diners, longboarding with a nomadic skater that “has done nothing else for 5 years but skate”, then fulfilling his own dream of “rafting with his friends down the Hudson”.

The apparel featured bright prints, made up of faces of people that had sent in photos to Colm’s instagram – these faces were mashed together, fashioned into collages, applied onto garments and even made up the form of a profile-shaped handbag. As for garments, the collection is made up of flowing dresses, two-piece, oversized suits covered in poetry, and more form-fitting tailoring as well as open collar shirts. All of the above are emblazoned – near enough head to toe – in dystopic, eccentric prints characteristic of KidSuper’s design studio.

The humanised, personality-laden film shows off the SS22 collection for KidSuper in a way nobody has really ever done before, with an inclusive, realistic crop of “models” contributing to something that felt more like a viral YouTube sensation than the standard digital runway shows we’ve seen far too many of in recent months. How Dillane is preparing to rock the boat and break conventions at future physical runways is beyond us, but we hope to see many more disruptive, mold-breaking shows like this one.

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