The German outdoor brand is celebrating 40 years since its launch by opening up its archive full of milestones and memories.
It was in 1981, while Unrich Dausien was on an expedition deep in the western wilderness of Canada that he arrived at the inspiration for the brand. Derived from the howl of a wolf, Dausien envisioned his outdoor products to protect the wearer, much like the fur of a wolf protects the animal. 2 years later, the paw print logo appeared on a product and it remains the logo to this day. At a time when outdoor clothing has never been more popular, Wolfskin’s timeless designs have seen it become the German equivalent to Patagonia and The North Face.
Jack Wolfskin will launch campaigns at specialist retailers throughout the year, which will feature memorable retro styles like the Thunderblaze Jacket, a remake of the 1994 Thunder & Lightning Jacket. The brand is also looking to the future and will introduce lifestyle-oriented collections going forward, appealing to a newer and younger demographic. Innovation and sustainability will remain at the heart of the outdoors brand.
Check out the Jack Wolfskin 40 years collection here.
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