Brothers and co-founders Giordano and Giuliano Calza started GCDS (originally an acronym for “God Can’t Destroy Streetwear”) in 2016, with the aim of disrupting the fashion world — and that’s exactly what they’ve done. The brand’s playful approach to design has seen sartorial pieces like its Hello Kitty bras and Morso heels equipped with teeth go viral, worn by some huge heads, including Dua Lipa, JENNIE, and Chappell Roan. But it hasn’t achieved all of its success alone.
GCDS’ most recent link up saw it join forces with dAgency, the Shopify Premier Partner that’s strategising GCDS into a new era. Talking to GCDS’ co-founder, CEO, and executive chairman, Giordano Calza, he explained that the “partnership [with dAgency] is set to scale GCDS by tripling our revenue within three years.” That might seem like a crazy amount of growth to expect in such a short time, but it’s already happening for the brand.
Linking up with Milan-based dAgency has allowed GCDS to make the experience of shopping its drops online so much easier for its consumers. Since it partnered with dAgency, GCDS has seen an insane amount of online growth, thanks to the fact that dAgency tailors e-commerce to the brand’s identity. And GCDS’ release of a limited edition “Nosferatu” tee is only the latest online drop to see dAgency’s scalable technology lead directly to online growth for the brand.
As Giorgia Santinami, Chief Digital Business Officer of dAgency, explained, “working with GCDS is non-stop brainstorming” where creativity, functionality, and innovation are all the priority. From its current online drops, like the Vota Tony capsule GCDS recently released or its collaboration with Polly Pocket, to looking into the future of the brand’s e-commerce, Calza sees the GCDS’ rapid growth as only getting bigger. “We will [soon] be launching fragrances, and there may also be a jewellery and beverage line,” he told us. “We’re exploring the idea of opening a Japanese bar.”
There’s no limit when it comes to GCDS’ plans moving forward, and part of that is no doubt thanks to its partnership with dAgency. As Calza said himself, the “collaboration [between GCDS and dAgency] brings together the expertise of two distinct yet specialized entities.” When you bring two powerhouses like GCDS and dAgency together, there’s one thing you can be sure of: they’ll only go up from here.
Featured image via GCDS©
More on Culted
See: Are emerging designers better off doubling down on their namesake labels?
