Holzweiler SS24 was an urban escape into nature

Holzweiler SS24 was an urban escape into nature

by Ollie Cox
Sponsored by Holzweiler 3 min

Holzweiler made its runway debut this season with “Rewilding,” taking over London’s Camley Street Natural Park, offering all of us a deeply-needed city break.

As soon as the first look came out, modelled by Adwoa Aboah, the tone was set: a free flowing wardrobe filled with essentials and adored by floral patterns. There was a certain relaxed ambience to the show which felt like a surreal experience in comparison to the chaos that ensues Fashion Week.

Models walked down the dirt path accompanied by a soundtrack made up of ambient noises and realistic bird chirps, embracing the surrounding wildlife. The outfits reflected the calm energy, with relaxed silhouettes taking form as linen two-piece suits and oversized knitted jumpers for the menswear looks.

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Over on the womenswear side, the softness was carried through in line with the muted colour palette — think beiges, sandy browns and pastels. Crochet made its prominent appearance on dresses, bra tops and trousers, adding a textural element further pushed by the long trimmings from bags and garments that grazed the floor.

On the accessories front, Holzweiler presented an array of pre-released best sellers, which included different sized variations of the Cocoon leather slouchy crossbody bag with a braided and interlocked strap. Other models had their bags switched out for a bouquet of flowers, echoing the heavy floral motifs that were seen stitched onto garments, embedded into lace and printed into fabrics used throughout. This was a clear reflection of the green surroundings, quite literally representing the natural theme of the collection.

Family trio founders, Andreas, Maria and Susanne Holzweiler used their runway debut as not only a way to showcase their new collection, but also to send out a message. Choosing London Fashion Week specifically for their debut was certainly an interesting and intentional choice. London is known for its bustling nature, locals rushing in and out of tubes with a non-stop mentality, while Holzweiler’s SS24 was slow paced, quite literally with the models taking their time down the runway. Perhaps, us Londoners should take a page out of the Holzweiler book, and embrace a relaxed mindset and Norwegian way of life.

The loudest pieces, quite literally, were golden jewellery, specifically the ankle bracelets which were adorned with charms. We also saw waist chains and necklaces, adding the finishing touches to the Holzweiler wearer.

It was a more-than-successful debut runway show for Holzweiler which proved that less is, indeed, sometimes more, not through the minimalistic typical route but through an ethereal collection that felt down to Earth.

More on Culted

See: Masha Popova showed her “MONSTER” side for SS24

See: Sinead Gorey’s SS24 collection gave us the Best of British

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