Gucci opens the doors to its new London store

Gucci opens the doors to its new London store

by Juliette Eleuterio
2 min

Gucci has just opened the doors to its New Bond Street store in the heart of London’s Mayfair high-end shopping district. The new space is twice as big as its predecessor on Old Bond Street, spanning across 15,000 square feet and five floors.

The space, now taken over by the Italian heritage brand, actually dates all the way back to 1913 when it was being used as an art gallery. The artistic nature of this location is still felt under Gucci’s takeover, with period interior decorations including large columns that highlight the space’s history.

Right off the bat, guests are welcomed with a Gucci emblem tiled threshold into the vast ground floor space that showcases all sorts of accessories, from footwear to handbags, as well as women’s ready-to-wear. With a lower ground floor and an imposing curved staircase that leads shoppers across several floors, Gucci’s supply of product is practically endless.

Not only will you spot the double G signature logo all over the store, there is also a large selection of artworks spread all over, something that is unique to the Italian brand’s London location. The artworks – which span across paintings to sculptures – were curated by Truls Blaasmo and focus primarily on Italian artists such as Lucio Fontana, Liliana Moro, Franco Mazzucchelli, Alighiero Boetti, Matilde Cassani and many more.

With an already heavy-loaded store space, Gucci is ready to fully immerse its visitors into the Gucci-verse, with many more additions to come.

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