If today taught us anything, it’s that Gucci knows how to stage a show. One of the major players in Milan, Gucci opted out of a traditional presentation last season, which made this season all the more sweet, and all the more exciting. Transforming the space into what looked like a club-funhouse-crossover, hues went from electric pink to bright white as the show began.
The first look featured a classic navy Gucci suit, reminding us and the star-studded audience of what the Italian luxury brand does best. Detailing included gold buttons, and the look was paired with colour-blocked glasses which matched the billowing yellow dress which followed it down the runway. From there, Alessandro Michele’s utopian vision for Gucci and the wider world took form – spotlights rotated, mirrors distorted and enlarged, and music pumped.
Perhaps Michele’s greatest strengths are his consistency and versatility: paying as much attention to the details as to the bigger picture, to ensure that they inform each other. For example, a diamond tie, merely peeking above a blazer, reflected in the mirrors that surrounded the catwalk, and in turn, reflected the hedonistic mood of the show itself.
Later, Gucci gave us a series of looks that would have been showstoppers on their own, but combined to offer a presentation of a glittering Gucci community, dressed to the gods. These included a silver-studded leather suit (with a matching beret, ofc), a blue metallic boiler suit and a sequined checkerboard suit, coming in a black and silver colourway. Details were flashy, and luxurious: the house offered diamond-encrusted collars and rigid metal ties.
However, what everyone will be talking about as the thread holding the collection together was the fully-fledged adidas collab. Move over Gucciaga, Guccidas has landed. As @susiebubble encapsulated – it was the “Three iconic stripes anchoring a collection that people will call largely “menswear” but are in essence, great clothes”.
With the adidas trio of stripes running down the arms of suits, across the middle of scuba-inspired swim hats, a kitsch knitted co-ord and billowing dresses, the collaboration brought sportswear into the lux world, whilst cementing Gucci’s position as the go-to for considered and well-executed collaborative projects in fashion. Co-branded silk bandanas adorned even the most conservative tailoring looks the show had to offer, injecting a sense of playfulness and nostalgia into the normally rigid world of workwear.
In some ways, it was a match made in heaven – and Gucci seemed to realise this too, sending a Guccidas bride down the runway as its closing look. Dressed in all black, trailing a three-stripe veil behind her, and highlighting a Guccidas corset (with classic Gucci monogramming on the sides), the look summed up the two brands’ overwhelmingly successful collaborative efforts – giving a literal marriage of two great minds.
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