Tommy Hilfiger has launched a new campaign with Liverpool FC, bringing together some of the club’s biggest stars to present the brand’s Summer 2026 collection ahead of a major summer of international football.
The campaign features players including Virgil van Dijk, Florian Wirtz, Alexander Isak, Dominik Szoboszlai, Cody Gakpo, Alexis Mac Allister, and Ryan Gravenberch, combining classic American-inspired prep fashion with Liverpool’s football identity. The imagery, shot around Anfield, focuses on the growing connection between football, fashion, and modern athlete culture.
The campaign includes a mix of portraiture, behind-the-scenes moments, and arrival-style fashion shots designed to reflect how footballers are increasingly influencing trends beyond the sport itself. Players are seen wearing tailored blazers, knitwear, chinos, and nautical-inspired outerwear, all centred around Tommy Hilfiger’s signature red, white, and blue colour palette.
Tommy Hilfiger said the collaboration reflects the changing role of footballers in popular culture, with personal style now becoming a wider conversation around the game.
“Sport is one of the strongest cultural forces because it brings people together through identity and emotion,” Hilfiger said in the statement. “Football today has become just as much about personal style and individuality as it is about performances on the pitch.”
The campaign continues Tommy Hilfiger’s long association with sport and athlete partnerships. Over the years, the brand has worked across Formula 1 and American football, while Liverpool FC remains one of its most prominent global collaborations.
The Summer 2026 collection will be available globally through Tommy Hilfiger stores, the brand’s website, and selected retail partners later in the season.
