Looking back at 2024, we have to put one brand on top: On. The sportswear brand (formerly known as On Running) with a reputation for its innovation and performance focus really took last year by a storm, and it’s not hard to see how. From some insane link ups with the likes of Zendaya and Loewe to its consistent focus on quality and attention to detail, On really knows how to stay ahead.
Let's take a look at the long list of reasons On won 2024.
Some insane link ups
Being authentically into sport
Putting real people in the spotlight
Appealing to their niche and the masses
On’s technical innovation
Earning a place in luxury
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