There’s not one single dominant trend rn: people are dressing for comfort, wearing basic essentials and putting on whatever they like. We’re going for a “put that sh*t on” vibe and getting out of the house. In a constant overwhelm of what we should look like, we’ve found our freedom in dressing for ourselves.
In 2024, FashionTok’s search for “personal style” led everyone to a style identity crisis. Last month, Youtubers Mina Le and Emma Chamberlain both released videos about going back to dressing “basic”, Drew Joiner talked about the end of -cores, hype culture and trends in his most recent video.
Our obsession with dressing “different” and our overconsumption habits that have never been higher – atm we are copping 5x more clothing than we did in the ‘80s – are finally making us stop and question why we’re trying so hard.
We’ve previously mentioned that fashion’s going through an anti-fashion era rn, resisting trends and rejecting what’s considered “fashionable”, individualistic style while embracing an anarchic stance of rewearing a uniform – which we saw in 2010s normcore, ‘90s grunge, and the ‘70s and ‘80s punk movement.
We’re shifting from copping garms for no reason and we’re only buying pieces for function. With the rise of Japanese archive fashion and Hedi Slimane’s old Dior, Hedi possibly launching his own brand, and the trending “low buy year” on TikTok (where people are stopping themselves from buying anything non-essential), we’re all keeping it low-key.
The overwhelm of microtrends and aesthetics in recent years, and we’re all desperate to strip it back. We’ve been overexposed to so many fits that we’re just tired. After years of eccentric and escapist maximalism, we’re dressing up in a realist nihilism of simple colours, no logos, straighter fits and functional layering. Are there any major trends rn? It feels like we’ve given up.
Featured image Raf Simons, Vogue Runway©
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