The blushing bride is no longer the vibe: we want bridal campaigns that feel real, and that’s exactly what Jimmy Choo’s “The Rules of Engagement” campaign starring Gabbriette is.
In 2026, weddings aren’t all ‘pristine and poise’ like they used to be, and the understated bridal campaign is a thing of the past. We’ve been revolutionising what a wedding is and can be, and Jimmy Choo’s 2026 Bridal campaign gets it. Enlisting It-girl and future bride herself, Gabbriette (who’s getting married to Matty Healy later this year), Jimmy Choo’s 2026 Bridal campaign asks what the real rules of engagement are for modern brides. What’s the ‘something blue’ of the post-Brat era?
For Gabbriette, it's things like “one pair of shoes is never enough,” and a reminder that, “this is about love, and looking hot, but mainly about love.” Yes, weddings are still about love, romance, and new beginnings, but they’re also about celebrating in a way that feels ‘you’. Jimmy Choo’s 2026 Bridal Collection is designed around that mentality.
In the campaign, shot by photographer/director Mark Kean, Gabbriette is styled in Jimmy Choo’s opulent 2026 Bridal Collection, while still maintaining her own personal sense of style. The collection itself is breathtaking, with incredible levels of craftsmanship (the SACORA sandal features around 1,969 pearl details) and flawless attention to detail.
As Gabbriette said herself, a bride can never have too much footwear, and Jimmy Choo has plenty, from the FAIZ pump, new this season, which is adorned with romantic lace, to the AZIA, which incorporates over 5,000 stones. There’s even a less traditional red satin pump - the FAYA - which is finished with a grosgrain bow, for the bride looking to make a statement.
To see Jimmy Choo’s full 2026 Bridal Collection, visit the brand’s website.
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