JanSport has you covered for back to school with its latest “Always with You” campaign, with TikTok star and thrift shop owner Emma Rogue fronting the campaign.
If there’s one thing everyone needs, it’s a solid backpack – big enough for the essentials and built tough to help you survive the stresses of everyday life. A good bag should be sturdy and dependable while also reflecting your character.
For its latest campaign, JanSport has focused on versatility, supporting wearers as they seek out memories and moments that last. As part of this exploration, we see Emma Rogue putting the bag through its paces as she goes vintage shopping, with her backpack being the perfect companion for her haul, big enough to fit in those one-off grails whilst also being agile and easy to carry.
Being the owner of a thrift shop in New York City is no small feat, with Rogue constantly replenishing stock. With long days in the Big Apple a part of day-to-day life, carrying a bag you can rely on is key to her city survival.
JanSport has been giving its users the gift of freedom since 1967, first designed for trail use with an aluminium frame. It wasn’t long before the brand’s easy-on-the-eye designs were taken from the trail and onto University campuses. In 1984, JanSport introduced the standard for school bags by creating the iconic Right Pack in 1990, so it’s safe to say they know a thing or two about back-to-school backpacks.
Rogue herself is familiar with the importance of community, having garnered her own on TikTok. Part of building a successful following is carving an identity. For Rogue, her clothing and accessories are key to her image, extending into her ‘pack.
Whether carving out your identity with you and your pack of friends or through the pack that carries us through life, both are essential in making daily life what it is, and JanSport is here to deliver. The new 2023 back-to-school collection is now available for purchase on JanSport.com and https://www.urbanoutfitters.com/brands/jansport.
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