Denim? Graffiti? Dior’s looking different for FW24

Denim? Graffiti? Dior’s looking different for FW24

by Robyn Pullen
2 min

Maria Grazia Chiuri’s Dior entered a new era today, signified by denim sets and graffiti-style prints. Whilst the House maintained its renowned approach to design, keeping silhouettes elevated and materials luxurious, its FW24 collection was a symbol of a new direction, inspired by the same direction Dior ventured down in the late 1960s.

Back in 1967, the House of Dior launched a new clothing line entitled ‘Miss Dior,’ designed by Philippe Guibourgé and aimed at a younger audience. The ‘Miss Dior’ collection was designed to be easy to wear, and included 68 garments from dresses to suits, and a full range of accessories. What set it apart from Dior’s pre-existing collections and contributed to the hype around Miss Dior was that it was practical, casual, and simple, whilst still being luxurious. 

It’s this aesthetic that Maria Grazia Chiuri took inspiration from for FW24. Creating a collection that was youthful, casual, and wearable whilst still carrying on the cues of Dior’s iconic House is no easy feat. But it was reflected in the loosely tailored silhouettes of outerwear on the runway and the scrawled “Miss Dior” print across the front of a myriad of looks. 

The contrast between fitted jackets and slip dresses blended classic femininity and modernity, with Canadian tuxedos added to the mix for a pop of casual luxury. The colour palette was muted, which made bold chequered prints, a timely dose of leopard print, and the new “Miss Dior” graffiti-style text stand out even more.

Maria Grazia Chiuri’s FW24 collection for Dior was both a look back to the past, referencing Philippe Guibourgé’s calm and casual take on womenswear at Miss Dior, and a move into a more youthful and modern aesthetic. Whether the double denim and graffiti prints we saw today are here to stay, only time will tell, though.

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