Deciem once again boycotts Black Friday with its “Slowvember” campaign

Deciem once again boycotts Black Friday with its “Slowvember” campaign

by Ollie Cox
3 min

Deciem brands, NIOD and The Ordinary, are encouraging us to make informed and conscious shopping decisions this November, relaunching its “Slowvember” campaign for the entire month in place of flash sales and Black Friday promotions. The month-long sale will see 23% taken off all of its products on The Ordinary and NIOD websites and in its freestanding stores globally, giving people the choice to shop consciously.

The initiative was launched to allow customers to make considered purchasing decisions that are based on buying products they need and not the fear of an item selling out. 

Right now, consumption is at a high, and to a certain extent, it is down to the brands to help control and regulate consumer spending habits. While it would be easy to assume that Deciem is choosing to implement the “Slowvember” initiative as part of its transparency surrounding its own practices. Deciem is not a fully sustainable beauty company and is honest in its quest to be more sustainable.

The Ordinary ©

The brand stated that it “does not yet have all the answers” and that a business model based on consumption cannot be completely sustainable. Deciem instead chooses to minimise its impact on the planet through responsible packaging and implementing efficient waste management systems.  

Look out for discounts on The Ordinary’s hero products, such as Niacinamide 10% + zinc 1% 30ml for a skin brightening boost in time for the festive period, or The Ordinday’s Caffeine Solution 5% + EGCG to help reduce those dark circles and signs of puffiness. Also available as part of “Slowvember” is Glycolic Acid 7% Toning Solution, which aims to smooth the skin texture whilst exfoliating, as well as Hyaluronic Acid 2% + B5. 

In recent years, Deciem-owned The Ordinary has positioned itself as a reliable skincare brand that is not only kind to your pocket but kind to your skin, too, with its science-focused, cruelty-free approach contributing to its position as one of the most popular skincare brands in the world. This year, The Ordinary was ranked the most popular skincare brand on Tiktok, amassing over 3.4 billion hashtag views, according to the Cosmetify TikTok Beauty Index

Alongside product releases, Deciem is using its voice and platform to build a better world of beauty, and part of its considered discount roll-out. If you need skincare to restock, head to Deciem to make a mindful purchase this November.

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