CULTED COMMUNITY TALKS: REACTING TO FENDI’S WATER-SHOWING MONOGRAM

by Juliette Eleuterio 6 months ago

by Juliette Eleuterio 6 months ago 3 min

In most cases, water-repellent fabric finishes are used on coats and jackets to protect its wearer from the rainy weather, but in Fendi’s case, it takes the material straight to the source by using it on swimwear. A few days ago, we reposted a video to our TikTok which got over 4 million views, in which user @dideryhc poured water on his Fendi partly water-repellent shorts to reveal the double-F monogram.

Logomania and the monogram trends may have peaked a couple of years ago but the branded motif has been around much longer than that, including Fendi’s double-F print which was initially introduced by the late Karl Lagerfeld in 1965. A testimony to his pioneering design, Lagerfeld’s legacy lives on in our TikTok comment sections with user @asherlevine saying “Obsessed”.

@aintsyaamil felt the same, stating “coolest shorts” while @ksayahamfa also shared the enthusiasm, except with way more enthusiasm, by commenting “FIRE FIREEE”. Actually, it’s water. We’re no scientists here but the way in which these revealing swim shorts work is that the water-repellent material is used all over except on the F symbols. @user9906565040053 wasn’t getting it though, saying “My brains not braining anymore” – we don’t blame you, it is quite trippy looking.

Some of you couldn’t get enough of the design though, with @jasejackson wanting to see “These as bedsheets”, @user305878628310 as an “umbrella”, @thepovart as “a car wrap” and @megam1llion as “a raincoat, thatd be fire too”. Yeah it would be.

While not everyone was on board with the design, or at least the price including @axeryn_ “unfortunately they are like a grand”, some of you were just completely lost with the process, like @mbeebe106641 who asked “Wait, so if it repels water will you float?” You know what, sometimes it’s okay to keep a little mystery and not answer certain questions.