From Blumarine to Miu Miu, Chloe Cherry is in demand. Her latest fashion venture? Versace’s SS22 video campaign in collaboration with online retailer SSENSE. Released on the 7th of May, the campaign takes a futuristic storyline that sees protagonist Cherry go head to head with a War of the Worlds-esque robotic machine over a dainty lilac handbag. Other scenes feature Cherry’s mirrored double passing through the background whilst she stares vacantly into the camera, walks seductively into a wind machine (very much giving Marilyn Monroe), winks to the camera, and finally, stands smiling slightly sinisterly all the while Cherry’s repeated whisper; “Versace, SSENSE, Versace, SSENSE”.
The campaign sees Cherry wearing Versace pieces in pastel hues fresh off the runway; a tweed co-ord in green and yellow, a pleated pink miniskirt with a cardigan sweater, preppy ankle socks and brightly coloured tights with chunky platform heels, and of course a vibrant Versace handbag. Cherry’s hauntingly angelic aesthetic paired with Versace’s eerie concept was a match made in heaven.
Versace’s futuristic protagonist formally known as Chloe Couture popped her entertainment Cherry aged eighteen, making her start in the porn industry, but catapulted to fame with her role as Faye, the ditsy girlfriend of a drug-dealing friend in HBOs Euphoria. Her character often provides much-needed comic relief, with Cherry accredited as ad-libbing a lot of Faye’s most iconic quotes like “do you and your son f*** people together?” Known for combining cherubic fairy with y2k sex appeal and a notorius pout, Cherry has been the name on everyone’s lips since.
A testament to her talent and fashion-forward moments, Cherry has broken into Hollywood, but remains an outspoken advocate for the industry and the complex perceptions surrounding sex work. Although a controversial take, Cherry can be considered a true postmodern contemporary feminist, as a voice for women on the big screen and little.
Hailed as spearheading a hyper-feminine aesthetic and sex-positive female movement in popular culture, Cherry is not one to shy away from standing out. Cherry’s personal style is sultry and subversive high-octane, sometimes cutesy other times grunge, whether it’s posing in lingerie on instagram or making headlines last month for her Coachella festival wear. Cherry’s most memorable Coachella fits featured Y2K candy jewellery, hot pants, quirky and colourful contrasting makeup featuring face gems, and most importantly an off the shoulder crop reading: ‘Sex with you sucks’, that were very reminiscent of the ‘dump him’ logo tops taht famed the 90s, and overall looks that were the epitome of 90s rave culture. But it’s for her high-fashion moments that Cherry attained her fashion-following.
As in festival fields, Cherry made her mark on the runways, walking in LaQuan Smith’s collection in New York, GCDS’ and Blumarine’s FW22 collections in Milan. It was in a head to toe Chet Lo ensemble, however, that really solidified Cherry’s place in the fashion industry.
Though Cherry is notorious for her cutesy-provocative aesthetic and doll-like look, she doesn’t just come to play. Actress and advocate too, Cherry breaks out looks that cut through the social media noise, and breaking barriers in high fashion. Cherry already is Fashion’s futuristic protagonist, and for a house that’s known for its daringly sensuous and glamorously luxurious aesthetic, she is a rare jewel – that’s perfect for Versace. “Who’s Jewel? Do I know a jewel? Jewel…jewel…jewel”
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