Contrary to the Kardashian’s reversed BBL movement, BUTT is back. Exactly 10 years after the magazine’s last print issue, BUTT magazine is relaunching at the start of March. But this time, it’s backed by Bottega Veneta.
The reintroduction of BUTT magazine to the fashion and lifestyle mag landscape couldn’t have come at a better time – after two years of pandemic-induced loneliness, people are crying out for inclusivity, proximity and closeness, something BUTT magazine was notorious for progressing. The re-launch will see its 30th issue hit the stands, and is set to be a bumper-issue of interviews, from an entirely diverse group.
But a standard launch just won’t cut it- the mag is set to pre-launch on March 3rd in Paris, with a special three-day installation at Palais de Tokyo in partnership with Bottega Veneta, this issue’s exclusive advertiser. Following the Paris launch, the 100-page issue will become available in other select stores worldwide and for order online, for everyone to get their fix.
Expect the mag’s signature baby pink to re-emerge, as well as its normalising conversations and risqué shoots. “BUTT’s surprise rebirth this spring begins a new conversation focused on cross-community solidarity and sexual freedom,” the publication’s founder and editors, Gert Jonkers and Jop van Bennekom said in a statement. “While queer visibility may be at an all-time high, BUTT’s candid intergenerational dialogues about contemporary life and love have been sorely missing these past 10 years.”
We, for one, have to agree – but it seems luxury fashion brand Bottega Veneta are all in, too. Speaking to WWD, a Bottega rep added that “as a brand, sometimes you want to support something that you simply have a belief in and a fondness for – BUTT magazine is one of those things. It has a meaning for many who work for Bottega Veneta, who grew up with the magazine and loved its cheeky view of the world. For many of us, no matter where we grew up on the globe, it made us feel at home. We hope it can do the same for a new generation.”
The magazine is set to feature the likes of Billy Vega, Felix Maritaud, Sunil Gupta, and more. It will address a “queer community in flux”, navigating the ongoing changes in its localised and wider world. Catch the issue online, from early March.
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