Burberry X Hip-Hop: How Music Changed The Brand.
Music by: Simon Sizer – Aethra.
It’s CULTED with your 60-second FASHION BLAST.
A recent feature by Highsnobiety explored the ties between Burberry and hip-hop and you might be surprised at just how deep the brand’s relationship with music actually is.
It all started back in the early noughties when Burberry was adopted by R&B culture. Rappers, from JAY-Z to Ludacris, wrote lyrics about the fits and Burberry quickly became the ‘IT’ brand.
But this also made it a target for counterfeiters. Throw your mind back to the early noughties – you couldn’t walk down the street without seeing a chav in a knock-off Burberry scarf.
In ‘04 Christopher Bailey had the task of resurrecting the highly-counterfeited brand. He collaborated with James Bay and Tom Odell, who in the words of Highsnobiety are known for their “very British backgrounds and squeaky-clean personas”. This worked and the designer moved on to dressing more controversial stars, like Liam Gallagher.
Now Riccardo Tisci is in the driver’s seat, he’s going back to the brand’s hip-hop roots. AJ Tracey and A$AP Nast rocked up to his AW20 show clad head-to-toe in Burberry. And the brand is once again getting shoutouts from the biggest rappers out there.
Did you know about Burberry’s relationship with hip-hop?
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