Quiet luxury this, quiet luxury that… The trend that favours a minimalist way of dressing – think of Phoebe Philo’s aesthetic, Gwynneth Platrow’s recent court fits or the entire Succession wardrobe – has not been so quiet lately. In fact, it’s found its new face which is somehow as subtle in shape and colour as noticeable with its classic Italian intrecciato weaving: the Andiamo bag.
For the non-Italian speakers, “andiamo” translates to “let’s go”, tapping into creative director Matthieu Blazy’s “craft in motion” principle that informs his designs. The ludicrously capacious bag made its runway debut seen in the “Barolo” maroon red colour, during the brands SS23 show. Woven by hand, the bag is easily recognisable with its golden clasp and braided shoulder strap.
Since its runway debut, the bag has become the object of adoration of many, including the man who made waves for being spotted walking around LA bare foot last month, Jacob Elordi. Known for his casual style matched with luxurious watches and bags, the Euphoria star was seen pairing the small Andiamo with a green crew neck and adidas x Gucci Gazelles.
Elordi wasn’t the only one using the Andiamo for his everyday errands, filling the bag with what we hope is an actual well-written Euphoria season 3 script. BTS’ RM wore the large tote to go to the airport, uplifting his look with an earthy-toned lengthy trench. Fellow musician Omar Apollo shared the same idea, using the Andiamo as his carry on in a too-casual to be casual look with his silver suitcase.
Luxurious it bags have been synonymous with it girls in the past – think of Emily Ratajkowski with the Miu Miu Wander bag or even Jane Birkin’s Hermès Birkin bag that just about any woman strives to one day afford. But Bottega Veneta’s Andiamo bag, with the exception of Oscar-winner Michelle Yeoh, has largely been favoured by the it boys, reversing the long-confined trend.
While it’s only May, Bottega Veneta’s Andiamo bag has become a strong contender for the award of bag of the year. Its innate luxurious feeling and look paired with its extreme practicality – the fastening, straps and sheer depth of the accessory are essential here – has made it an all rounder that adapts itself seamlessly to its wearer, no matter their style. As fashion moves away from micro trends, with quiet luxury favouring investment pieces, the Andiamo bag has become the front runner of this new dawn.
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