Billionaire Boys Club has teamed up with Moncler for a luxury fusion of high-end streetwear and premium outerwear. For the campaign, the two brands tapped hip-hop due Clipse (Pusha T and No Malice), for a dose of Y2K nostalgia.
As the Pharrell-founded label celebrates its 20th anniversary, BBC remains a favourite of streetwear heads old and new. With summer coming to an end, the Moncler x Billionaire Boys Club collection arrives just in time for autumn and winter, featuring a selection of lightweight layers and outerwear, including a cashmere knit sweater and down-filled varsity jacket.
Accessories arrive in the form of beanie hats and a BBC take on Moncler’s Trailgrip Après boots, featuring a Vibram MEGAGRIP sole, rubber compound tread, and a GORE-TEX waterproof membrane.
A defining feature of the collection is a new combined logo merging Moncler lettering with BBC’s iconic astronaut logo.
BBC was founded in 2003 by Pharell Williams, Nigo and Rob Walker, and has influenced fashion, music and design culture since its inception. Despite its name, the label focuses on an embrace of originality and self rather than financial realities, reflected in its aspirational motto: “Wealth is of the heart and mind, not the pocket.”
Despite being founded over 50 years before Billionaire Boys Club, Moncler is an ideal fit. The France founded, Italy-headquartered outerwear giant marries the demands of nature and city life, perfect for BBC, a brand that prioritises personal development and exploration.
The full collection will be released via global flagships and on the Billionaire Boys Club and Moncler websites. This is bound to sell out fast, so keep an eye out for this one.
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