BALENCIAGA REPURPOSES ARCHIVAL PIECES FOR ‘CUT-UP CAPSULE’

BALENCIAGA REPURPOSES ARCHIVAL PIECES FOR ‘CUT-UP CAPSULE’

by CULTED
1 min

Image Credit: Balenciaga 

Balenciaga has announced a new apparel collection to celebrate the re-opening of its Aoyama store in Tokyo, Japan. 

The ‘Cut-Up Capsule’ sees the brand repurpose old logo designs, merging them together onto new pieces of clothing. The collection includes hoodies, long-sleeved and short-sleeved t-shirts, all of which feature a multi logoed Balenciaga across the chest. With each letter, the Spanish brand has taken inspiration from past pieces including the ‘@‘ logo, the iconic campaign hoodies, the copyright insignia and the Eiffel Tower graphics.

The unique sewn-together look brings a sports-inspired feel to the brand, with the vertical strikes reminiscent of a football top. The short-sleeve t-shirt will be available in black and multicolour styles, while the long-sleeved t-shirt will be available only in black. 

Prices will range from ¥70,000 to¥130,000 (around £488-£906). The capsule is set to drop in the Balenciaga Aoyama store today. 

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