TGIF, but before we all rush into our weekend plans, the creative industry has been working hard to deliver some new campaigns and collections for you. From APOC Store’s latest art-led collaboration, the first of its kind, to a Palm Angels and Barbour collaboration, this Friday marks many firsts. notwoways celebrates one its most beloved AWR models with a redesigns re-release, while Beats By Dre taps into an unexpected collaborator for a limited edition product. Keep reading to get updated on everything going on in your Friday Roundup.
PALM ANGELS X BARBOUR TEAM UP TO REDESIGN THE BEDALE WAX JACKET
Collaborating together for the first time, Palm Angels and Barbour have worked together to redesign its emblematic Bedale wax jacket, dating back to the 80s. Coming in three different colours – hot pink, scarlet ibis and vibrant yellow – the jacket took inspiration from North American country expeditions, making it a sturdy contender for harsh and cold weather. Available today, the jacket features the Palm Angels logo screen printed on the back, off-centre in its typical aesthetic.
DROP 3 OF ABOUT:BLANK’S SS23 COLLECTION HAS ARRIVED
Putting its focus on trousers, about:blank’s third SS23 instalment took inspiration from the 80s straight pant to create its very own “Pleated Trouser”. Versatile in nature, as it can be worn casually or made smart, the Pleated Trouser, available in ‘black’ and ‘bone’, features a singular pleat going across the front of both legs. about:blank’s collection also includes two sweatshirts and a t-shirt, all easily pairable with the Pleated Trouser. The drop is now available to order on about:blank’s website.
NOTWOWAYS GOES SUBSOLAR
It’s been a year since the last release of the AWR sneaker release and notwoways is back with a new “subsolar” release. The first edition sold out in just a matter of minutes, becoming a cult classic, and it is now re-releasing with an improved redesign with comfort in mind. The sneaker will have a knit upper made from recycled materials and suede panelling. The ARW sneaker will arrive in a “subsolar beige”, “desert sand”, “ntw orange” and “arctic wolf” colourways and will be available for purchase on April 4.
CARHARTT WIP DRESSES RAKIM FOR ITS COLLABORATION WITH AWAKE NY
For SS23, Carhartt WIP x Awake NY have teamed up to create an 8 piece collection. Encapsulating Carhartt WIP’s utilitarian approach and Awake NY’s signature embroidery, the collection offers a redesigned OG Active Jacket, trousers and zip up hoodies featuring a floral motif. There are also knitted cardigans, hoodies, beanies and a varsity jacket, championing both brands’ logos. Shot by Mario Sorrenti, the collection campaign, which features the legendary rapper Rakim among others. All items from the collection will be available in stores and online on April 6.
FARFETCH TAPS YOUNES BENDJIMA & MARCIA CROSS FOR SS23
For its SS23 campaign launch, Farfetch is celebrating the idea of “you only need to dress for yourself, not anyone else”. Tapping into model Younes Bendjima and Desperate Housewives actress Marcia Cross, the new campaign highlights pop culture icons wearing luxury goods from brands such as Prada, Saint Laurent and Acne Studios. Speaking of the campaign, Farfetch’s creative director Yannis Henrion states “It’s brilliant to be able to portray both sides of the spectrum; showing two great personalities who love to express themselves with their style and make up their own aesthetic”.
BEATS FLEX GETS A GIRLS DON’T CRY MAKEOVER
Beats By Dre is collaborating with Verdy’s Girls Don’t Cry for a unique pair of limited edition Beats Flex earphones. The blue pair is decorated with Girls Don’t Cry’s emblematic heart shape, as well as having its logo on the multi-function button. The new Beats Flex arrives with a new campaign video starring model Jasmine Daniels where she is seen listening to Something I Need by Koteri, igniting her creativity. The earphones will be available from April 1 on at select Dover Street Market stores.
BARACUTA GETS EXPERIMENTAL ON ITS NEW CAPSULE COLLECTION
Turning to its 50s American trade moniker for its name, Baracuta’s Four Climes collection merges in the brand’s British roots, the American aesthetic and collaborator Daiki Suziki’s Japanese leaning. From the materials used, including Baracuta’s signature cloth, to the design of the garments, the multi-cultural influence can be seen, including on the Derby Jacket, the Parka and the Brighton Trousers. The 6 piece collection is launching today on Baracuta’s website.
APOC STORE X NO LIMITS! ARTS CASTLE IS A FIRST OF ITS KIND
For the first time ever, APOC Store is teaming up with No Limits! Arts Castle for an art-led collaboration, also marking the first Netherlands-based art space that creates a limitless world. Known for enlisting queer, activist and neurodiverse artists, No Limits! creates a space for ‘outsider’ artists, now supported by APOC Store. With both platforms spotlight emerging creatives, this partnership only seems natural, as APOC Store will host a selection of garments, sculptures, paintings, homeware and other objects created by the likes of Carmen Schabracq, Bruin Parry, Bas & Ayse, Jan Hoek, and Anemoon Fokkinga. The artworks are now available for purchase on APOC Store’s website.
EVERPRESS ANNOUNCES ITS B CORP CERTIFICATION
The fashion-led market place EVERPRESS, which is known to support emerging talents through manufacturing products all the way to selling, has achieved a score of 92 for its social and environmental efforts, awarding its B Corporation certificate. Receiving this award means that EVERPRESS’ conscious decisions towards a more sustainable way of creating, from a pre-order model to lower-waste packaging, have been recognized and thoroughly checked.
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