A Kind of Guise launches a seasonal Souvenir Shop 

A Kind of Guise launches a seasonal Souvenir Shop 

by Ollie Cox
2 min

A Kind of Guise, the German label known for its contemporary wardrobe essentials, is launching its bi-annual Souvenir Shop, which pays homage to local cultures and celebrates the craftsmanship rooted in its heritage. Last year, it featured designs from the Wounaan tribe in Colombia, which saw the release of vases and trays. This year, the brand is looking to Iceland. The event takes place twice per year and serves as inspiration for upcoming AKOG collections.

Launched in collaboration with the Knitting Association of Iceland, the brand has taken a dive into the country’s rich knitting knack. The release sees a special edition knitwear collection made up of 33 one-of-a-kind sweaters and accessories. The best part about it is that each piece is hand-knitted by Icelandic individuals in their homes. 

The knitwear is made in an exclusive colourway for the Souvenir Shop – giving each item a unique one-of-one quality. As well as being knitted locally, the collaboration is crafted from Lopi wool, native to Iceland. It is natural, biodegradable, and sourced from family-owned farms, serving its wearer with temperature-regulating properties, perfect for fluctuations in climate. 

Yes, the collection is a great way to nab yourself some winter knitwear, but it stands for more than that. It serves as a way for A Kind of Guise to give back, with all profits from the collection being donated to Pieta. This Icelandic non-profit organisation offers counselling for those with suicidal thoughts. The charity also provides support to families who have lost somebody to suicide. 

Since its inception in 2009, AKOG has been focused on crafting garments from high-quality materials, so its latest Souvenir shop offering, which makes use of handmade, premium Icelandic wool, perfectly aligns with this vision. 

The AKOG Souvenir Shop will open online on Thursday, November 9. 

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