3.PARADIS has just dropped its celebratory FW23 campaign, which champions the moments of joy in our pursuit of success. This is reflected through a vibrant yellow hue that breaks up the otherwise muted colour palette and is used to craft a sharp yellow suit.
The collection showcases carefully-curated images shot by Rashid Noah and weaves a tapestry of emotions to showcase a story of aspirations and achievements. Group shots show friends together, reflecting battles fought against doubt, adversity, and sacrifices made. We see models being raised into the air or standing on a chair, symbolising the act of praise from those closest to you.
The FW23 capsule features relaxed suits, varsity jackets and figure-hugging tops embellished with dove prints – a prominent motif in the 3.PARADIS brand. Two-tone lilac and grey denim sets channel the energy of a fading sky, further drawing our attention to the landscape’s natural beauty.
3.PARADIS is a French-Canadian ready-to-wear brand established in 2013 by Emeric Tchatchoua. The brand serves as a vehicle to celebrate life’s journey, with Tchatchoua born and raised in a low-income neighbourhood of Paris and inspired by the complexity and challenges we face. In its 10-year history, the label has made a name for itself by fusing menswear items with streetwear essentials, creating a wearable, elevated take on contemporary dressing.
Items from the collection are available to shop on the 3.PARADIS webstore.
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