2022 IS GIVING SURVIVALISM, SCULPTURAL DRESSING & QUIET LUXURY, ACCORDING TO DATA

2022 IS GIVING SURVIVALISM, SCULPTURAL DRESSING & QUIET LUXURY, ACCORDING TO DATA

by Stella Hughes
5 min

Lyst has pulled through once again with a deep-dive on what’s set to be hot this year, and some trends are more surprising than others. With the news of Phoebe Philo’s return signalling an industry-wide shift into ‘quiet luxury’, as well as the increased drive for sustainability steering brands towards mushroom-leather, 2022 is set to bring some exciting and unexpected changes for fashion. Here’s a rundown of what you can expect to see this year.

MUSHROOM MANIA

Stella McCartney ©

Stella McCartney soundtracked her SS22 show to the sounds of mushrooms. Yes, you read that right, and no, that’s not an emerging band. Elsewhere, Hermès has announced it will be using mushroom-leather, and fungi emblems have been popping up on everything from knits to bucket hats. In the past three months, interest in pieces containing the keyword “mushroom” have increased by 37%.

SCULPTURAL DRESSING

@futuristix_ ©

We’ve mentioned that sculptural styling (coined by Agus Panzoni) is having a moment right now, and this is set to continue in 2022. Lyst predicts sculptural lines on dresses, scalloped hems on skirts, bold body jewellery to be big next season: searches for all of which have increased by 44%, 33% and 57% respectively since November.

MULTIFUNCTIONALITY

Prada ©

Form and function remain supreme: technical materials and futuristic looking pieces are predicted to be modified with zippers (specific searches for which are up 35%), drawstrings (searches up 47%), layers (searches up 16%) and pockets (searches up 22%). Elsewhere, searches for jackets and knitwear with integrated scarves were also up 48% in the past 6 weeks – get you a garm that can do both

SURVIVALISM

Supreme ©

From the ongoing cargos renaissance to the increase in popularity of sleeveless attire (hello again, gilets), Lyst have coined this trend ‘survivalism’, and put its emergence down to wider fears of a recession, geopolitical uncertainty and covid becoming a regular part of our life. Searches for shearling vests are up 67%, leather trench coats are up 32% and cargo pants up 25% – it seems the internet is Googling how to survive the 2022 fashionscape.

2010s RESURGENCE

To be fair, this one was a given: searches for low-rise jeans continue to grow – up 58% year-on-year – as well as demand for chunky chain details, popcorn tops, low-rise mini skirts and quirky beachwear. On a slightly more worrying note, the dark ages of 2010s fashion also appears to be back: since November, searches for skinny jeans are up 20%, naked dresses 60% and PVC pieces 20% – all topping shoppers’ wishlists, apparently.

OVERSIZED SILHOUETTES

Roberto Cavalli ©

Demna’s influence is unmatched: whilst short hemlines might be defining the current season, led by Miu Miu and Blumarine’s Y2K euphoria, Lyst projects that maxi long lines are coming in hot for the next one. “Oversized” and “maxi” are already amongst the most popular keywords when looking at dresses whilst searches for “oversized shirts” grew 84% over the past two months.

QUIET LUXURY

Fendi ©

Minimalism is back, baby. As the fashion world awaits for Phoebe Philo’s return, we’ve seen a sharp rise in searches for neutral tones, which have gone up by 34%, white shirts, up 40%, leather loafers, up 70%, and wide-leg suit pants, up 25%: all of which reflecting a move towards a more low-key luxury approach.

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