A Culted catch-up with Young Emperors for the Loro Piana Fall/Winter 2024-2025 collection

A Culted catch-up with Young Emperors for the Loro Piana Fall/Winter 2024-2025 collection

by Ollie Cox
4 min

Everyone loves Loro Piana; it’s quality, it’s cool, and it’s Italian craft at its best. And a Maison as big as this brings in big-hitting fashionistas, who fall for its tantalising, timeless designs season after season. 

For our friends Young Emperors, the mega-matching couple from Paris who now call New York home, Loro Piana is catnip for their cashmere-loving selves, being a brand they return to each season. These loved-up members of the style set make fashion fun with their quirky, creative videos, donning the hottest pieces in their Big Apple playground. 

Loro Piana’s latest collection showered us with chicness, designing clothes for the good life, seen in updated takes on its classic Roadster sweater,  Icer jacket, and Spagna jacket. Relaxed pants rested on the brand’s lovely loafers in an effortless blend of sophistication and stylish staying power, proving why Loro Piana hits time and time again. 

This season, Loro Piana did more than just host a presentation in its Milanese headquarters. It greeted the city’s people and the Young Emperors with newsstands on Via Giardini. Instead of magazines, it was bouquets of thistle flowers that the Italian luxury brand was handing out, nodding to the floral detail of its heritage coat of arms, first conceived in 1951

We met up with Young Emperors at the Loro Piana Fall/Winter 2024-2025 presentation to talk fabrications, fashion and all things Loro Piana. Take a look at what went down below. 

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This season, Loro Piana did more than just host a presentation in its Milanese headquarters. It greeted the city’s people and the Young Emperors with newsstands on Via Giardini. Instead of magazines, it was bouquets of thistle flowers that the Italian luxury brand was handing out, nodding to the floral detail of its heritage logo.

We met up with Young Emperors at the Loro Piana Fall/Winter 2024-2025 presentation to talk fabrications, fashion and all things Loro Piana. Take a look at what went down below. 

You guys know a thing or two about style. What does Loro Piana mean to you?
When we hear the name Loro Piana, our minds automatically resonate with the idea of quality and craftsmanship, of one-of-a-kind comfort and textile, of a heritage brand with pride and elegance. 

When you think of Loro Piana’s fashion legacy, what comes to mind?
The appeal of excellence and incredible craftsmanship is everlasting and has always been associated with Loro Piana, as a Maison not only known for its incredible textiles and savoir-faire, but also for its beautiful and elegant designs, its timeless minimalism with a twist.

What is the key to good style?
For us, good style is unique to each individual, as it comes from knowing yourself and confidently wearing what makes you feel your best. Sometimes it can even become your signature item, the one everybody pictures you in.

Loro Piana is 100 years old this year. Why do you think it has stood the test of time?
Quality lasts, elegance never goes out of style, small subtle details make big impressions. Loro Piana is a trusted heritage Maison that not only values quality but also innovation. 

Loro Piana is known for its natural elegance and impeccable fabrications. What is your favourite way to incorporate these into your wardrobe?
Elegant minimalistic pieces are a staple for any wardrobe, they are the perfect canvas to elevate your looks and are amazing to mix and match and layer. 

Loro Piana is rooted in Italian heritage. What is Italian style to you?
Italian style is timeless and elegant, charismatic and seductive, luxurious.

If you had to sum up Loro Piana in three words, what would they be?
Quality, elegance, comfort. 

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What is your first memory of Loro Piana?

The sense of touch, feeling the incredible softness of the textiles for the first time. 

You two are known for matching your outfits. What is one item from the Loro Piana FW24-25 collection that you both want to wear?
We were both very drawn to the accessories  of the collection, particularly the hats, bags and shoes. We also loved the pins, such a beautiful item, versatile and subtle. 

What are your three favourite pieces from the Fall/Winter 2024-2025 collection?

The “fiore di cardo” pin, inspired by the dried thistle flowers used in the final processing of raising and brushing the surface of the most precious fabrics in the Quarona factory in Piedmont. The white shirt [and] the shoes. 

What is one Loro Piana item that you want to wear for the rest of your life?

A black cashmere turtleneck. 

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