UNKNOWN PRESENTS THE “COOL KID” AESTHETIC FOR SS21 CAMPAIGN

UNKNOWN PRESENTS THE “COOL KID” AESTHETIC FOR SS21 CAMPAIGN

by Juliette Eleuterio
2 min
Unknown©

Unknown, the London-based streetwear brand, has just launched its first campaign of the year for its SS21 collection. From joyride to sharing coke and pizzas, the brand has captured a bunch of cool kids doing cool kid sh*t.

Its SS21 collection offers a range of tees, hoodies, matching sweatpants and sleeveless tops. The star motif can be seen on a range of pieces, all in different colours and sizes, alongside other motifs such as a three-sworded one. Relaxed and oversized, the collection is reminiscent of skate culture, while bringing elements of grunge such as the knuckle duster belt. One of the highlight pieces include a red long-sleeve tee featuring the white-printed “Unknown for fucking life” on its back.

Founded by Joe Granger and Callum Vineer in 2016, Unknown is built on a sense of community, the SS21 campaign reflects that core ethos. Always encouraging pop-ups, parties and direct interactions with customers, Unknown is a brand for the people. Reinventing British streetwear, the brand’s designs have been seen on the likes of Addison Rae, slowthai, Jorja Smith, Lil Mosey and many more.

Make sure to check out their latest collection on Unknown’s website.

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