The environment is a topic at the forefront of everyone’s minds lately – and as it should be. Tell-tale signs of climate change are becoming ever-harder to deny, and the fashion industry in particular has been forced to acknowledge its responsibility. We’re being confronted with the reality of our future and now have to accept that if we don’t make a change, it won’t be a long one.
Enter the Swedish Fashion Council (SFC). Since restructuring in 2018 and completely altering their direction, the SFC’s put everything behind supporting innovation and sustainability in the fashion industry, both in and out of Sweden.
Back in 2019, the SFC made steps to acknowledge and address the climate’s warning signs before much of the global fashion industry by cancelling Stockholm Fashion Week to leave room for a more relevant format highlighting the challenges facing the fashion industry. Now SC is back with a stronger message than ever.
On November 9th, the Swedish Fashion Council ushered in a new era for Swedish Fashion, and it’s one with a heavy focus on sustainability. Bringing together designers and creatives from around the globe to discuss fashion’s hand in the future of our planet, the SFC held a two day event titled ‘Stockholm [X]perience’.
The ‘Stockholm [X]perience’ kicked off by launching their new ‘Fashion Transformation’, a report series aiming to bring light to the SFC’s ethos and address the transformation the fashion industry needs to undergo. It also held a discussion panel in collaboration with Polestar, which hoped to share perspectives on how we can approach fashion’s future and undergo these drastic changes.
Working with creatives from both Stockholm and around the world, the SFC’s Incubator represents brands that are currently getting all this right, including upcycling brand Hodakova, AVAVAV’s creative director Beate Karlsson, BFC Newgen brand Feben, and Gucci Vault participants Rave Review.
Rave Review is an LVMH Prize winning brand led by Swedish founders, which produces all of their garments from recycled and upcycled materials. Creating all of their luxury pieces from upcycled traditional Swedish tablecloths, sheets, and curtains, they have a heavy focus on both sustainability and heritage. They’re basically getting everything right.
This two-day celebration of multiculturalism, sustainability, and innovative methods has undoubtedly put the SFC’s ‘Stockholm [X]perience’ on the map, and we’re excited to see what they’ll come back with next year. It’s about time someone started taking the climate crisis seriously, and the Swedish Fashion Council just stepped up.
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