Welcome to 2023; sneakers are now digital. Introducing Flowers for Society, one of the first sneaker brands producing all of its shoes in an accompanying NFT. Founded in 2021, the brand’s revolutionary concept is the brainchild of former Head of Energy/Hype Marketing at Adidas, Till Jagla. Driven by fashion’s need to enter the future, Flowers for Society is a brand integrated in technology, innovation, and community, pushing boundaries in the sneaker sphere.
Flowers for Society is a brand producing unique sneaker silhouettes which appear to have been plucked from the designs of the future. Playing with texture, style, and proportions, the brand’s visual identity is as modern as its ethos. But, where do NFTs come into it? Essentially, when you purchase a pair of Flowers for Society’s sneakers, you’ll receive both a physical pair and its digital twin in the form of a custom NFT. These are accompanied by a digital certificate authenticating your NFT, and membership to the brand making you an official part of its community.
The brand’s latest silhouette, the FFS RADICLE LOW dropping on March 22nd, is a textured and wavy grey-scale design with 3D detailing evocative of a futuristic landscape. Available in a spectrum of Women’s and Men’s sizes, the FFS RADICLE LOW blends the aesthetics of the physical and digital design worlds to create something that truly bridges the unscaled gap. The brand’s founder himself, Till Jagla, claimed that, “no one really knows what category the new silhouette lives in.” More like, no one really knows what decade it’s come back from.
Flowers for Society creates such unique silhouettes and styles by pulling on classic sneaker influences, such as court and skate culture, but placing these in a modern, technological context, pushing the boundaries of what we’ve come to expect from a pair of shoes. On top of this, the brand focuses heavily on its sustainability, producing physical sneakers on demand, using recycled materials, and ensuring they’re cruelty free. Likewise, the brand’s NFTs have an extremely low environmental impact, due to their entire lack of production line and waste materials.
If you think you’re ready to enter the new era of sneaker design, then Flowers for Society might be the brand for you. Take a look at their innovative silhouettes and accompanying NFTs at flowersforsociety.com.
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