Dropping engaging installations and activations is getting harder every year, but Coinbase and Aston Martin Aramco Formula One™ really have nailed this one.
Just yesterday (July 3rd), to celebrate their partnership, a giant Coinbase helmet was zooming around London ahead of the British Grand Prix this weekend at Silverstone. If you missed seeing it on the streets, they also had a chance to check out the massive helmet on display at Covent Garden Piazza in all its glory.
Alongside the 10 foot Coinbase blue helmet, you could also check out the exclusive Coinbase x Aston Martin Aramco Formula One™ merchandise collection, that includes long-sleeves, jumpsuits, racing caps and even embroidered patches. To cap things off, there was also an OOH takeover at the BFI Imax at Waterloo station.
"We wanted to do something bold to capture the spirit of both brands - cutting-edge, futuristic, and fearless," said Gary Sun, VP Marketing at Coinbase. "This partnership with Aston Martin Aramco Formula One™ Team is about celebrating innovation and engineering excellence - delivering unforgettable experiences that push the boundaries of what's possible."
For more information on the Coinbase x Aston Martin Aramco Formula One™ partnership or to view the merchandise collection, visit the LINK.
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