SKIMS sparkles in Swarovski crystals

SKIMS sparkles in Swarovski crystals

by Juliette Eleuterio
2 min

Kim Kardashian’s SKIMS collaborates with Swarovski, and it might be one of the most exciting collaborations yet, with campaign imagery – shot by Mert Alas – that makes us want to cry out “you’re doing amazing sweetie.”

The Kim Kardashian co-founded brand has tapped the Austrian jewellery company to add crystals to its already best-selling shapewear, as well as to create body jewellery that compliments your natural curves in a celebration of extravagance and glamour.

Swarovski crystals have been added to dresses, intimatewear and bodysuits, adding that extra touch of sparkle to any and all occasions throughout the day. The body jewellery comes as a completely personalisable item, as it can be styled in numerous ways, under or over clothing.

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Speaking of the collaboration, Creative Director of Swarovski Giovanna Engelbert says “Our collection is a celebration of the body, and of strong, independent women who value their individuality and embrace life with confidence and style.” Kim Kardashian shared the sentiment, stating: “we really wanted to celebrate individual creativity and bring more glamour into getting dressed every day.”

In honour of this collaboration, London’s luxury department store Selfridges will be hosting a Swarovski x SKIMS pop-up as of November 7. The pop-up will showcase the collaboration’s pieces that are up for grabs and will stay open for three weeks.

Don’t worry if you can’t make it to the pop-up, don’t worry, as the Swarovski x SKIMS collaboration will be dropping online today, as well as dropping tomorrow on the Selfridges website and at select Swarovski stores.

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