STYLING LACOSTE’S POLO WITH THE COMMUNITY
The Lacoste Polo is celebrating its 90th anniversary this year, and to celebrate we met up with the talented musicians Ashbeck, Col3trane, Cesta, El Londo and Feux to chat about their music influences, as well as a styling session. All having a different take on Lacoste’s timeless looks, each artist took on the Polo to include it into their own personal styles.
Since its inception in the 1930s, the Polo has transcended through time and become a staple iconic piece across generations. Today, Lacoste’s Polo finds itself in the nostalgic hands of Gen Z, who have grown up around the brand and its emblematic Crocodile. With brand new redesigns seen on the OG Classic L.12.12 Polo to the more recent addition of the Smart Paris Polo, Lacoste has been able to deliver a style that fits all people and all different lifestyles, including our talents whose wardrobes are weaved into their musical styles.
ASHBECK
The North West London rapper Ashbeck is known for his thoughtful lyrics accompanied by his low-tempo trap-style beats, notably on his latest album “BREEZY”.
Where are you from?
Yo, what you saying? I’m from North West London.
How does your personal style influence your sound?
I don’t really like to conform to what other people do, and I don’t wear clothes just because they’re cool. That’s exactly the same with my music. I do whatever I want. I don’t do things because someone else is doing it or because it’s cool somewhere else. Same with my clothes. I wear what I want to wear.
When I say “Lacoste” what does that bring to mind?
Authenticity. It brings to mind all my songs because I keep snapping on all of them, like a crocodile.
How would you describe your sound to someone who hasn’t heard it before?
I would describe my sound as authentic, fun, and me.
Can you talk me through your outfit from top to bottom?
I got these fresh Lacoste kicks on, nice and sporty. I’ve got on a comfortable Lacoste tracksuit on, because I am a tracksuit guy, so it’s only right, and a classic Lacoste Polo. Can’t go wrong.
What do you like about this Polo?
I like the Polo because I can literally wear it anywhere. I can wear it to the studio, on a night out, or even on a date. I can wear it anywhere so it’s perfect.
COL3TRANE
Cole, also known as Col3trane, is the enigmatic artist who burst onto the UK scene for his RnB style of music with hints of soul and jazz.
How does the music you listen to influence what you wear?
I listen to a wide variety of music. Naturally, that reflects itself as I wear a lot of different clothes and styles.
What does Lacoste remind you of?
When I think of Lacoste, I think of 90s streetwear, and films like La Haine.
How would you describe your sound to someone who hadn’t heard it before?
I always say that I want my music to sound like what a Christopher Nolan film looks like.
CESTA
Better known as Cesta, Connor usually sticks to DJing but his latest single has captured the interest of over 15,000 listeners on Spotify.
Tell us where you are from.
I’m from South London, born and raised. From Streatham to be precise
How does your style influence your sound?
My influences are always changing. It’s all about how I feel in that moment. It could change from afrobeats to jungle, and that’s my expression.
Do you find that what you wear is inspired by the music you listen to?
100%. Music is a big influence on fashion and in culture generally. It plays a big part in my lifestyle. It’s what I wear, it’s what I breathe, it’s what I live. Music and fashion go hand in hand for me.
What does Lacoste remind you of?
Lacoste reminds me of old school, classic, and also timelessness. Lacoste is timeless. There’s not really an era I could put Lacoste in. Longevity is a big part of the brand, and that sits well with Lacoste. I could wear Lacoste with a tracksuit, but I could also prep it up. There’s a lot of diversity with Lacoste. It brings big energy.
How would you describe your sound to someone who hasn’t heard it before?
Every experience and occasion is different when I’m DJing. I wouldn’t say I play one genre of music. It’s hard to say. I might play some electronic music, it might be garage, it might be rap. It really depends on that party or just the general vibe of the event, or whatever it is that I am playing for. It depends on how I’m feeling in that moment as well. I try and suit it to the occasion while also still making it me. I try to make it as unpredictable as possible.
How do you feel in this outfit?
I feel like I’m ready to play golf. I feel quite old school, quite gangster, ready to be someone’s dad. I feel cool in it.
Where would you wear it?
Anywhere, maybe to the park. It’s giving bowling a little bit.
When it comes to music, where do you get inspiration?
I get inspiration everywhere, everyday. It’s definitely based on how I’m feeling. The vibe I’m on. The people I’m with. A lot of the time, I try to mix and blend something that’s completely unpredictable. I’m going to hopefully drop some edits soon and try and mix it up. I’ve actually just dropped a song which is called Fuck It, with Lord Apex and Bennie Mails. We just shot the music video, so hopefully you’ll see it soon enough.
EL LONDO
Elliot, better known as El Londo, is a producer from North West London who has a unique trap heavy sound.
Or how does your sound influence what you wear?
Generally I wear what I like. I surround myself with like minded people. Naturally we end up dressing quite similar. I find that that reflects on my music, because we don’t really care what we wear. In the same way, with music, we don’t really care how we sound, we just do what we like. So, do what we like, wear what we like.
What does the brand Lacoste remind you of?
It gives me a feeling of nostalgia because when I see Lacoste it reminds me of when I was younger. I used to see the brand around me quite a lot. I also think of crocodiles, the logo is quite prominent.
Imagine someone has never heard your music before. How would you describe your sound?
Luxurious, melodic and greezy, that’s how I would describe it.
FEUX
Going by the artist name Feux, Max delivers lo-fi, psychedelic-sounding hip hop tracks that give us a glimpse into his fast-paced mindset.
How does your style influence your sound?
I’m an old school head, I love the 90s and any subculture that arose from that era, from skateboarding to graffiti. All these things have influenced my wardrobe and my sound and approach to music in general. Wanting to create something new and push the boundaries is very essential to my art.
What does Lacoste remind you of?
As a francophone-raised kid my mother used to dress me up in Lacoste whether it was for school or playing tennis in Brussels. Lacoste reminds me of my childhood.
How would you describe your sound?
I feel like my sound is pretty free-form, genreless. I don’t like to box myself in. The main inspirations are 90s old school hip hop, soul, RnB. I like to keep it open, experiment, and make sure I’m always evolving and growing. It’s all about the pure creation. I want to do that and bring something new to music and fashion.
What’s your favourite piece?
I love the Polo. It’s so clean, fits perfectly, and it’s great for summer. I love the jacket, it’s an 11/10. It’s comfortable and lightweight. I see a lot of homies wearing this fit.
