Stella McCartney has collaborated with the legendary Japanese artist Yoshitomo Nara on a capsule for their Spring Summer 2021 ‘Shared’ collection.
The Shared collection is a post-gender capsule focused on dressing a rising progressive generation. With an emphasis on freedom of expression, there is no better artist to set the tone for this collection than Yoshitomo Nara.
Yoshitomo Nara’s work, often influenced by punk rock music, has been exhibited worldwide including the MoMA and the MOCA. Many of his pieces feature a young-girl drawn in a manga-like style, with piercing eyes, both kawaii and a little spooky at the same time. This is the Japanese artist’s first-ever fashion collaboration and his iconic character can be seen on ready-to-wear pieces including hoodies and shirts as well as on accessories and bags. The artist’s work contributes to the youthful tone of the collection, with messages like ‘We are punks’, ‘Change History’ and ‘Don’t waste another day’ seen throughout.
The Shared collection itself blends laidback luxury pieces with a more utilitarian wearability. Colourful jumpsuits are given a more tactical design, while bandanas are printed with the Stella McCartney Old Bond Street logo. This collection is the brand’s most sustainable to date, nearly every item has an eco-friendly element including organic cotton, forest-friendly viscose, recycled cashmere and traceable wool.
The Stella McCartney Shared Spring Summer 2021 collection will drop today at 3 pm GMT on the Stella McCartney website, with prices ranging from $75 to $1795 USD (£60 to £1295).
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