There was once a time where boxing gyms seemed like an intimidating place to go for the average novice. From watching movies like ‘Rocky’ and ‘Creed’, I came to the naive conclusion that all boxing gyms looked like stripped-back warehouses with sweat-soaked rings. But no, I was wrong. Today, boxing gyms are becoming one of the most sought-after wellness destinations, and JAB is leading the charge.
As health and wellness continue to shape the lifestyles of Gen Z, fitness has become a way to socialise, switch off from the constant pace of everyday life and invest in both physical and mental wellbeing. From run clubs and reformer pilates to contrast therapy and functional training, younger generations are increasingly spending their time and money on experiences that leave them feeling better. And now, luxury boxing gyms are naturally becoming a part of the conversation.
Few studios embody that shift quite like JAB. Known for its premium take on boxing-inspired fitness, the club has built a reputation for combining high-intensity workouts with thoughtfully designed spaces that feel closer to a members’ club than a traditional gym. Sleek interiors, atmospheric lighting and expertly led classes create an environment that’s as welcoming to complete beginners as it is to experienced fighters, proving that you don’t need to step into a ring to reap the benefits of boxing.
That experience is set to reach even more Londoners later this year, with JAB confirming plans to open a new East London location before the end of 2026. While further details on the new spacer are expected in the coming months, the East London club will bring JAB’s approach to fitness to one of the city’s fastest-growing wellness communities.
Members can expect the same premium facilities, expertly programmed boxing sessions and design-led interiors that have helped establish the brand as one of boxing’s standout fitness destinations.
